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LEAF Advisory · AEO / GEO / AI SEO

AEO / GEO / AI SEO: make your website easier to find, understand and reference.

People find information through search results and, increasingly, through answers generated by AI systems. LEAF works with your web, marketing and content teams on the technical, semantic and content foundations that both depend on: pages that can be crawled, content that answers real questions, and structured data that makes your organization unambiguous.

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What AEO / GEO / AI SEO Is

Search now includes generated answers.

Traditional search engines still send people to websites. Alongside them, generative search experiences and AI assistants retrieve web pages, summarize them and cite some of them as sources. GEO (Generative Engine Optimization) is the work of making a website accessible, clear and trustworthy as a source for these systems, without giving up the SEO fundamentals that organic search still relies on.

Working alongside your teams, LEAF improves the technical, semantic and content foundations that make websites easier for search engines and AI systems to crawl, understand and reference. Ranking and citation decisions remain controlled by the respective platforms.

Terminology

SEO, AEO, GEO: related terms, shared foundations

These disciplines overlap. Knowing where each one starts helps decide what to work on first.

SEO

Search Engine Optimization

Improving the technical accessibility, structure and quality of a website so that search engines can crawl, index and rank it in organic results.

AEO

Answer Engine Optimization

Structuring clear, self-contained answers to real questions, so that search features and assistants can retrieve and interpret them.

GEO

Generative Engine Optimization

Improving content accessibility, clarity and source signals for generative search experiences that retrieve, synthesize and cite web content.

AI search and citation readiness

The set of technical and content signals, such as crawler access, renderable content and clear attribution, that help AI systems retrieve a page and reference it as a source.

Structured data and entity understanding

Schema.org markup and consistent identifiers that describe who an organization is, what it offers and how people, products and services relate to each other.

Semantic and content architecture

The organization of topics, pages and internal links so that the scope and depth of a website are clear to readers and to machines.

The Work

What an engagement covers

Areas we work through together with the people who build and publish your website.

Technical foundations

Crawlability, indexability, robots directives, canonical URLs, rendering and page performance. Together we check that the content you want found is actually reachable and readable without client-side scripts.

Crawler access policy

Search, retrieval and training crawlers can be managed separately. We help you decide which AI user agents to allow and define with your team a robots.txt policy that matches your goals.

Content and answer structure

Clear headings, direct answers, defined terms, source attribution and up-to-date facts. Pages that answer specific questions well are easier to retrieve and quote accurately.

Structured data and entities

Schema.org markup that matches visible content and connects your organization, people, products and services in one consistent entity graph.

Semantic architecture

Topic structure, information architecture and internal linking that make the scope of your expertise explicit, instead of scattering it across disconnected pages.

Monitoring

Audit findings, search performance data and periodic checks of how AI systems describe your brand, reviewed with your team so that improvements can be followed over time.

The Method

Scout, then Connect, then Unlock.

01

Scout

Together we review how your website is crawled, rendered and described: what search engines and AI crawlers can reach, how your content is structured and where the barriers are.

02

Connect

With your team we connect findings to your priorities: the pages, questions and entities that matter for your business, turned into a shared plan instead of a generic checklist.

03

Unlock

Your web and content teams put the changes into practice with our support, and we help embed the work into your publishing processes so progress can be followed over time.

Where It Fits

Advisory, supported by a Labs product

Advisory

AEO / GEO / AI SEO is an Advisory consulting service: we work with your teams to evaluate your website, prioritize the work and connect it to your business goals.

About LEAF Advisory

Huntair SEO

Separate from the consulting service, LEAF Labs builds Huntair SEO, a SaaS product for continuous website auditing across technical SEO, content, semantic structure and AI readiness. It can support an engagement by turning audit findings into prioritized actions and tracking progress over time.

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Academy

Lasting results depend on the people who publish. Academy helps content and marketing teams build the skills to keep pages clear, structured and accurate.

About LEAF Academy
Clear Scope

What we improve, and what platforms decide

What we work on with you

  • Technical access for search engines and AI crawlers
  • Content clarity, answer structure and source attribution
  • Structured data and a consistent entity graph
  • Topic structure and internal linking
  • Auditing and progress tracking over time

What remains with the platforms

  • Whether a page is indexed and how it ranks
  • Whether an AI system retrieves, quotes or cites a page
  • How rich results and generated answers are displayed
  • How crawlers, retrieval methods and policies change over time

For this reason we do not promise rankings, traffic or inclusion in AI answers. We commit to the quality of the foundations and to indicators you can verify.

FAQ

Questions & Answers

Common questions about AEO / GEO / AI SEO at LEAF.

Ask Us Anything

GEO is the practice of improving how clearly generative search experiences and AI assistants can access, interpret and reference the content of a website. It builds on SEO fundamentals: crawlable pages, clear content, structured data and consistent entity information. In this context GEO does not refer to geographic or local targeting.

SEO focuses on visibility in traditional organic search results. AEO focuses on structuring clear, direct answers that search features and assistants can retrieve. GEO focuses on how generative systems retrieve, synthesize and cite sources. They share the same foundations, so we work on them with you as one engagement rather than three separate projects.

No. LEAF improves the technical, semantic and content foundations that make websites easier for search engines and AI systems to crawl, understand and reference. Ranking and citation decisions remain controlled by the respective platforms.

Traditional search engines and generative experiences that retrieve web content, such as Google AI Overviews, ChatGPT search, Perplexity and Claude. Each platform uses its own crawlers, retrieval methods and policies, which change over time, so the work focuses on shared foundations rather than tactics tied to a single system.

Structured data does not guarantee any display or citation. It helps machines interpret what a page is about and how organizations, people, products and services relate to each other. It is only useful when it is accurate and matches the content visible on the page.

It is a business decision. Some crawlers are used for search and live retrieval, others for model training, and publishers can manage them separately in robots.txt. LEAF helps you understand the trade-offs and define a policy consistent with your goals, which your team then puts in place.

Huntair SEO is a separate SaaS product built by LEAF Labs for continuous website auditing across technical SEO, content, semantic structure and AI readiness. It is not the consulting service itself: it can support an engagement and help your team monitor the website and track progress over time.

LEAF works with your content team to define content architecture, answer structure and editorial guidelines, and can review or restructure existing pages together with you. Subject-matter expertise stays with your team, because accurate, first-hand content is a large part of what makes a page worth referencing.

Through indicators you can observe: crawl and index coverage, structured data validity, audit findings resolved over time, organic search data from tools such as Google Search Console, and periodic checks of how AI systems describe and reference your brand. These indicators track the foundations; they do not predict platform decisions.

With a conversation about your website, your audience and the questions you want to be found for. From there we agree with you on an audit scope and a prioritized plan, and decide together who puts each change into practice.

Want to understand, together with us, how search engines and AI systems read your website today?

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